View the entire Visual Style Guide
Overview:
Part of the small team that led the development of a scalable brand system and visual identity toolkit for the University of Denver during its 2020–2022 brand overhaul. The system established frameworks for layout, typography, and brand execution across print, digital, and web platforms, unifying communication across the university, including academic and athletic divisions.
Design System Approach:
Developed a structured design system focused on clarity, consistency, and scalability across channels.
Defined grid-based layout frameworks adaptable to varying content types
Established typographic hierarchy to support readability and consistency
Introduced content zoning to standardize information structure
Created reusable templates and modular components for cross-channel use
System Outputs:
82-page brand system and visual identity toolkit
Web and digital layout systems
Print and collateral templates
Email and presentation frameworks
Impact:
Enabled consistent brand execution across programs and departments
Reduced ad hoc design through reusable templates and systems
Improved clarity and hierarchy across communications